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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

What Movement Patterns Tell Us About The Recovery Of The Retail Industry In Canada

In May, Provincial Governments across Canada began relaxing their restrictions on retail businesses, kick-starting the recovery process for Canadian Retailers. PiinPoint’s Mobile Location Data shows that consumers are returning to many retailers, with visits up 28.5% from our report last month. That said, visits are still down 54% from this time last year.

How COVID-19 has Accelerated the Evolution of Retail

Landlords and CRE professionals are leveraging technology to establish new ways of leasing and purposing space in an era of physical distancing. For retailers, the pandemic has forced many to reevaluate their real estate strategies. In light of this reimagination, our team has been working hard to provide tools for retailers to develop new strategies for their physical footprint; be it to evaluate changes and performance in their network, understand the potential of omnichannel, or experiment with new operations. No matter who you are, we’re all acknowledging that this “new normal” requires a plan for success.

Who is My Customer? Using Geosocial Data to Identify and Find your Target Market

How well do you know your customers? You may have figured out their age, income level, and household type, but do you know what they tweet about? Can you segment them based on what they share on Instagram? Can you tell the behavioural differences between two middle-aged, affluent females that look quite similar demographically, but whose lifestyles are quite different?

What I Learned From Talking to 100 Retail Real Estate Professionals

PiinPoint's Chief Product Officer shares what she has learned from having over 100 conversations with people in the retail real estate industry, and how those conversations have helped shape what products we build.

Visits to Canadian Retailers are down 76% during COVID-19 Pandemic

The COVID-19 pandemic has hit us all, but very few industries have been hit harder than retail. In Canada, PiinPoint’s Mobile Location Data shows that visits to retailers are down 76% from this time last year. PiinPoint is using anonymous mobile location data, to track the impact of the COVID-19 Pandemic on Canadian retailers, and monitor the recovery over time. Check out our report to see the impact on different retailers, and sign up for weekly updates.

PiinPoint partners with to add Geosocial Data and help retailers see beyond demographics

PiinPoint is proud to announce a partnership with, the leading geosocial data provider, allowing retailers and landlords to get a deeper understanding of each community’s multifaceted interests.

PiinPoint partners with ChainXY to help retailers grow with confidence

Today we are excited to announce the integrating ChainXY’s dataset into PiinPoint's Location Intelligence platform. This will provide users with broader and up-to-date brand coverage, more intuitive POI categories, and significantly improved accuracy. 

How to find the Perfect Location for a Cannabis Retail Store, in Ontario’s Newly Opened Retail Market

The Government of Ontario has announced that they will change the rules governing retail sales of cannabis in the province, eliminating the lottery system and removing the cap on the number of private retail cannabis stores starting in January 2020. How can Cannabis Retailers take advantage of this new open market, find the best location for their new stores, and ensure they are compliant with all provincial and municipal zoning rules.

How To Choose the Perfect Location for Your Cannabis Business - Free Resource Guide

Retailers know a location is key to the success of their business, and it’s no different for cannabis retailers. However, the challenge is whether you can find that great location that also fits with the myriad of rules set out by both the province and that particular municipality. ‍This guide helps you navigate the location rules for operating a brick-and-mortar cannabis company in Canada.‍‍

From the Experts: How Mobile Location Data Gives Retailers a Competitive Edge

As an increasing number of companies collect and distribute mobile location data, we wanted to highlight some of the top applications for tapping into the dataset. We connected with various experts in the field to learn about the primary ways mobile location data is used for real estate decision-making. 

The Power of CRE Tech in Developing Thriving Communities

How are developers adapting how they market neighbourhoods and developments? How do you build for a transitioning demographic? How are major shifts in consumer patterns, work behaviour, and urban growth impacting retail and Developers? Read our interview with Marty Pawlina, at Rohit Developments to find out how.

Webinar: Discovering Customer Insights with Mobile Location Data

As the world goes mobile, the importance of being able to access and interpret the patterns of human movement is becoming more and more critical to retail. On October 12th, 2017 join PiinPoint founders Jim Robeson and Adam Saunders in a compelling talk on the power of using cell phone signal data in site selection.

Avoid the Storm: Visualizing Flood Risk in PiinPoint

In light of Hurricanes Harvey & Irma, we’ve built a new flood risk layer in PiinPoint that allows any user to view flood zones across the United States. Using this layer, users can anticipate the risk of flooding for existing or potential real estate in any market.

Rapid Expansion and Retail Forecast: A Q&A with Panera Bread

We sit down with Phil Weick, Senior Real Estate Strategy Manager at Panera Bread, to talk about Panera's rapid expansion and what's coming up in the retail industry.

Creating Experiences - A Retailing Paradigm Shift

The retail industry is undergoing a profound change as consumers buy more and more goods online. Only the retailers that can create unique experiences both online and offline will survive.

3 Secret Perks of Restaurant Loyalty Programs

In this short article, we outline three not-so-obvious ways in which you can leverage your customer loyalty data to improve your business. By employing these methods, you can maximize the ROI from your loyalty program.

An Inside Look at the Vaping Industry with VaporFi

In this exclusive interview, we talk to Nick Molina, CEO of VaporFi, about his company’s rapid expansion and how they’re addressing the vaping industry’s biggest challenges.

Location Analytics: What is it and Why Should You Care?

An overview of location analytics and how retailers and restauranteurs can leverage data to help with site selection and ultimately increase sales.

Capriotti's: The Road to 500 Stores

In this interview, we sit down with the founders of Capriotti’s to learn how they grew the franchise to over 100 locations in just ten years.

6 Mistakes to Avoid in QSR Site Selection

We talk to Michael Carro, founder of the the Restaurant Realty Network about some of the biggest mistakes made by restaurant owners and how to avoid them.

A Checklist for Site Selection - What You Need to Know

Site selection is a difficult process with an overwhelming number of factors to consider. We've built out a framework of key considerations and questions that need to be answered prior to pulling the trigger on a multi-year lease.
Location Analytics: What is it and Why Should You Care?A Checklist for Site Selection - What You Need to Know6 Mistakes to Avoid in QSR Site Selection3 Secret Perks of Restaurant Loyalty ProgramsAn Inside Look at the Vaping Industry with VaporFICapriotti's The Road to 500 Stores