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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

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Onie Tam Joins PiinPoint as Marketing Coordinator

PiinPoint is pleased to announce the appointment of Onie Tam as Marketing Coordinator.

Nick Kyriakou Joins PiinPoint as Customer Success Specialist

PiinPoint is pleased to announce the appointment of Nick Kyriakou as Customer Success Specialist.

Predicting Success in New Markets Part II: PiinPoint’s Marketmatch Methodology

Developing a sound network expansion and optimization strategy and then executing that plan with speed and precision is critical for gaining or maintaining a competitive advantage while accessing the most desirable markets and real estate listings. 

PiinPoint Partners with Near to Provide Leading Mobile Location Data

We’re committed to partnering with industry leaders to provide our customers with unrivaled data and analytics. That’s why we’ve recently partnered with NEAR to bring the world’s largest source of mobile location data (MLD) to our customers.

A Checklist for Site Selection - What You Need to Know

Site selection is a difficult process with an overwhelming number of factors to consider. We've built out a framework of key considerations and questions that need to be answered prior to pulling the trigger on a multi-year lease.

Predicting Success in New Markets

Location analytics are not analytics you provide to retail. They are retail analytics with a location dimension.

Beatrix Eckley Joins PiinPoint as UI/UX Designer

PiinPoint is pleased to announce that Beatrix Eckley has joined our team as UI/UX Designer.

Nicole McMinn Joins PiinPoint as Director of Customer Experience

PiinPoint is pleased to announce the appointment of Nicole McMinn as Director of Customer Experience.

Loyalty Programs: More than a Tool for Winning and Retaining Customers

Learn how retailers can use loyalty programs to inform product offerings, win back customers, and find better locations.

What is a Retail Trade Area? Beware, they are not all created equal!

The concept of a retail trade area has been around a long, long time. The question is, how is it defined? 

Retailers are expanding market reach using new models and methods

If the pandemic has taught us anything, it’s that consumer shopping behaviour has changed, likely forever. Convenience and safety are now a high priority which has reduced shopping trip frequency and dwell times in the store. We all know what that means - a reduced basket - making the economics of brick and mortar investment more challenging. So retailers have to adapt, and they have!

3 Ways Location Intelligence is Coming of Age

Location planning historically has had a tendency to confirm organizational biases, rather than inform an overall strategy or direction. The future is to try and remove that bias and build a location intelligence and analytics capability to guide the real estate and store planning teams to strategic decisions where

De-risking Real Estate Investment Decisions for Restauranteurs

Unless you have been living under a rock these past few years, a restaurant evolution is well under way. Those everlasting casual dine-in concepts continue to experience low traffic even as we begin to emerge from the COVID 19 pandemic. Consumers have spoken and they have chosen to vote with their phone app and order from home or

It All Starts with 1 Location: Introducing PiinPoint's Grant Program

The location strategies and portfolios of North America’s top retailers can be awe inspiring when you put some thought into how they got to be where they are today. We often take for granted the sheer amount of decision making and analysis that’s required to take a company from its first location to a hundred locations, let alone to a thousand or more.

Using Dynamic Location Data for Marketing in the New Normal

The future of retail continues to come forward at a quickening pace. As consumer trends have been accelerated by recent events in 2020, the demand for an increasingly unique, localized, and personal retail experience grows. To build organizational resilience and maintain relevance in this retail climate, more and more brands are embracing data, analytics, and...

Some Things Don’t Change; Like Wanting Healthy and Delicious food

Growth-focused Mediterranean fast-casual brand, Osmow’s, partners with PiinPoint to fuel their Canadian expansion. For the last two decades, Osmow’s has steadily developed a nationwide reputation for flavourful and healthy mediterranean food across Canada. With a mission to satisfy the cravings of their customers with rich and modern mediterranean cuisine, they ...

What I Learned From Talking to 100 Retail Real Estate Professionals

PiinPoint's Chief Product Officer shares what she has learned from having over 100 conversations with people in the retail real estate industry, and how those conversations have helped shape what products we build.

Adrian Polidoro Named Head of New Sales

PiinPoint is pleased to announce that Adrian Polidoro, former Account Executive at PiinPoint, has been promoted to Head of New Sales.

Cameron Klapwyk Promoted to Director of Key & Strategic Accounts

PiinPoint is pleased to announce that Cameron Klapwyk, former Project Implementation Lead at PiinPoint, has been promoted to the Director of Key & Strategic Accounts. In this new role, Cameron will be focused on working closely with a select number of Enterprise Accounts, identifying implicit and explicit opportunities that further support their growth. 

Tom Peters Joins PiinPoint as Chief Revenue Officer

PiinPoint is pleased to announce the appointment of Tom Peters, as Chief Revenue Officer. Tom’s reputation comes from over 30 years of advising clients on achieving improved pricing discipline, building revenue and profitability management solutions for a quick win and long-term margin growth, marketing performance improvement

Welcoming our Development Team Lead To Further Accelerate Growth

After nearly doubling revenue in 2020 and seeing continued growth in 2021, we are thrilled to announce the recruitment of our Development Team Lead, Muhannad Asfour. Muhannad brings over 10 years of software development experience to PiinPoint from multiple industries, including Software and IT, Automotive Manufacturing, and...

What Movement Patterns Tell Us About The Recovery Of The Retail Industry In Canada

In May, Provincial Governments across Canada began relaxing their restrictions on retail businesses, kick-starting the recovery process for Canadian Retailers. PiinPoint’s Mobile Location Data shows that consumers are returning to many retailers, with visits up 28.5% from our report last month. That said, visits are still down 54% from this time last year.

How COVID-19 has Accelerated the Evolution of Retail

Landlords and CRE professionals are leveraging technology to establish new ways of leasing and purposing space in an era of physical distancing. For retailers, the pandemic has forced many to reevaluate their real estate strategies. In light of this reimagination, our team has been working hard to provide tools for retailers to develop new strategies for their physical footprint; be it to evaluate changes and performance in their network, understand the potential of omnichannel, or experiment with new operations. No matter who you are, we’re all acknowledging that this “new normal” requires a plan for success.

Visits to Canadian Retailers are down 76% during COVID-19 Pandemic

The COVID-19 pandemic has hit us all, but very few industries have been hit harder than retail. In Canada, PiinPoint’s Mobile Location Data shows that visits to retailers are down 76% from this time last year. PiinPoint is using anonymous mobile location data, to track the impact of the COVID-19 Pandemic on Canadian retailers, and monitor the recovery over time. Check out our report to see the impact on different retailers, and sign up for weekly updates.

PiinPoint partners with Spatial.ai to add Geosocial Data and help retailers see beyond demographics

PiinPoint is proud to announce a partnership with Spatial.ai, the leading geosocial data provider, allowing retailers and landlords to get a deeper understanding of each community’s multifaceted interests.

Who is My Customer? Using Geosocial Data to Identify and Find your Target Market

How well do you know your customers? You may have figured out their age, income level, and household type, but do you know what they tweet about? Can you segment them based on what they share on Instagram? Can you tell the behavioural differences between two middle-aged, affluent females that look quite similar demographically, but whose lifestyles are quite different?

PiinPoint partners with ChainXY to help retailers grow with confidence

Today we are excited to announce the integrating ChainXY’s dataset into PiinPoint's Location Intelligence platform. This will provide users with broader and up-to-date brand coverage, more intuitive POI categories, and significantly improved accuracy. 

How to find the Perfect Location for a Cannabis Retail Store, in Ontario’s Newly Opened Retail Market

The Government of Ontario has announced that they will change the rules governing retail sales of cannabis in the province, eliminating the lottery system and removing the cap on the number of private retail cannabis stores starting in January 2020. How can Cannabis Retailers take advantage of this new open market, find the best location for their new stores, and ensure they are compliant with all provincial and municipal zoning rules.

How To Choose the Perfect Location for Your Cannabis Business - Free Resource Guide

Retailers know a location is key to the success of their business, and it’s no different for cannabis retailers. However, the challenge is whether you can find that great location that also fits with the myriad of rules set out by both the province and that particular municipality. ‍This guide helps you navigate the location rules for operating a brick-and-mortar cannabis company in Canada.‍‍

From the Experts: How Mobile Location Data Gives Retailers a Competitive Edge

As an increasing number of companies collect and distribute mobile location data, we wanted to highlight some of the top applications for tapping into the dataset. We connected with various experts in the field to learn about the primary ways mobile location data is used for real estate decision-making. 

The Power of CRE Tech in Developing Thriving Communities

How are developers adapting how they market neighbourhoods and developments? How do you build for a transitioning demographic? How are major shifts in consumer patterns, work behaviour, and urban growth impacting retail and Developers? Read our interview with Marty Pawlina, at Rohit Developments to find out how.

Webinar: Discovering Customer Insights with Mobile Location Data

As the world goes mobile, the importance of being able to access and interpret the patterns of human movement is becoming more and more critical to retail. On October 12th, 2017 join PiinPoint founders Jim Robeson and Adam Saunders in a compelling talk on the power of using cell phone signal data in site selection.

Avoid the Storm: Visualizing Flood Risk in PiinPoint

In light of Hurricanes Harvey & Irma, we’ve built a new flood risk layer in PiinPoint that allows any user to view flood zones across the United States. Using this layer, users can anticipate the risk of flooding for existing or potential real estate in any market.

Rapid Expansion and Retail Forecast: A Q&A with Panera Bread

We sit down with Phil Weick, Senior Real Estate Strategy Manager at Panera Bread, to talk about Panera's rapid expansion and what's coming up in the retail industry.

Creating Experiences - A Retailing Paradigm Shift

The retail industry is undergoing a profound change as consumers buy more and more goods online. Only the retailers that can create unique experiences both online and offline will survive.

3 Secret Perks of Restaurant Loyalty Programs

In this short article, we outline three not-so-obvious ways in which you can leverage your customer loyalty data to improve your business. By employing these methods, you can maximize the ROI from your loyalty program.

An Inside Look at the Vaping Industry with VaporFi

In this exclusive interview, we talk to Nick Molina, CEO of VaporFi, about his company’s rapid expansion and how they’re addressing the vaping industry’s biggest challenges.

Location Analytics: What is it and Why Should You Care?

An overview of location analytics and how retailers and restauranteurs can leverage data to help with site selection and ultimately increase sales.

Capriotti's: The Road to 500 Stores

In this interview, we sit down with the founders of Capriotti’s to learn how they grew the franchise to over 100 locations in just ten years.

6 Mistakes to Avoid in QSR Site Selection

We talk to Michael Carro, founder of the the Restaurant Realty Network about some of the biggest mistakes made by restaurant owners and how to avoid them.
Location Analytics: What is it and Why Should You Care?A Checklist for Site Selection - What You Need to Know6 Mistakes to Avoid in QSR Site Selection3 Secret Perks of Restaurant Loyalty ProgramsAn Inside Look at the Vaping Industry with VaporFICapriotti's The Road to 500 Stores