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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
We are pleased to announce that Ameneh Boroomand has joined PiinPoint as a Data Science Team Lead.
PiinPoint partners with the Canadian Franchise Association to outline our thoughts on how franchisor organizations can leverage data and market insights to address these important questions and ongoing questions.
Data comes in many forms, and any retail or real estate professional knows that good data is the cornerstone of making sound site selection decisions. Here, we look at the different types of customer data, why customer data is so powerful, and how easy it is to leverage customer data to inform your retail and site selection strategy.
Partnership between The Scott’s Mission and PiinPoint will allow for an understanding of where service users, donors, and staff are geographically located.
Daniel Kogan Joins PiinPoint as GIS Analyst
Daytime population estimates help your brand find the right retail location. Here’s what daytime population can tell you — and why accurate data is crucial.
When comparing urban markets to less populated suburban and rural areas, you’re going to see completely different consumer demographics, shopping preferences, and buying behaviours. Here’s the lowdown on urbanicity — and why it matters for retail site selection.
PiinPoint is pleased to announce the appointment of Onie Tam as Marketing Coordinator.
PiinPoint is pleased to announce the appointment of Nick Kyriakou as Customer Success Specialist.
Developing a sound network expansion and optimization strategy and then executing that plan with speed and precision is critical for gaining or maintaining a competitive advantage while accessing the most desirable markets and real estate listings.
We’re committed to partnering with industry leaders to provide our customers with unrivaled data and analytics. That’s why we’ve recently partnered with NEAR to bring the world’s largest source of mobile location data (MLD) to our customers.
Site selection is a difficult process with an overwhelming number of factors to consider. We've built out a framework of key considerations and questions that need to be answered prior to pulling the trigger on a multi-year lease.
Location analytics are not analytics you provide to retail. They are retail analytics with a location dimension.
PiinPoint is pleased to announce that Beatrix Eckley has joined our team as UI/UX Designer.
PiinPoint is pleased to announce the appointment of Nicole McMinn as Director of Customer Experience.
Learn how retailers can use loyalty programs to inform product offerings, win back customers, and find better locations.
The concept of a retail trade area has been around a long, long time. The question is, how is it defined?
If the pandemic has taught us anything, it’s that consumer shopping behaviour has changed, likely forever. Convenience and safety are now a high priority which has reduced shopping trip frequency and dwell times in the store. We all know what that means - a reduced basket - making the economics of brick and mortar investment more challenging. So retailers have to adapt, and they have!
Location planning historically has had a tendency to confirm organizational biases, rather than inform an overall strategy or direction. The future is to try and remove that bias and build a location intelligence and analytics capability to guide the real estate and store planning teams to strategic decisions where
Unless you have been living under a rock these past few years, a restaurant evolution is well under way. Those everlasting casual dine-in concepts continue to experience low traffic even as we begin to emerge from the COVID 19 pandemic. Consumers have spoken and they have chosen to vote with their phone app and order from home or
The location strategies and portfolios of North America’s top retailers can be awe inspiring when you put some thought into how they got to be where they are today. We often take for granted the sheer amount of decision making and analysis that’s required to take a company from its first location to a hundred locations, let alone to a thousand or more.
The future of retail continues to come forward at a quickening pace. As consumer trends have been accelerated by recent events in 2020, the demand for an increasingly unique, localized, and personal retail experience grows. To build organizational resilience and maintain relevance in this retail climate, more and more brands are embracing data, analytics, and...
Growth-focused Mediterranean fast-casual brand, Osmow’s, partners with PiinPoint to fuel their Canadian expansion. For the last two decades, Osmow’s has steadily developed a nationwide reputation for flavourful and healthy mediterranean food across Canada. With a mission to satisfy the cravings of their customers with rich and modern mediterranean cuisine, they ...
PiinPoint's Chief Product Officer shares what she has learned from having over 100 conversations with people in the retail real estate industry, and how those conversations have helped shape what products we build.