"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
In May, Provincial Governments across Canada began relaxing their restrictions on retail businesses, kick-starting the recovery process for Canadian Retailers. PiinPoint’s Mobile Location Data shows that consumers are returning to many retailers, with visits up 28.5% from our report last month. That said, visits are still down 54% from this time last year.
Landlords and CRE professionals are leveraging technology to establish new ways of leasing and purposing space in an era of physical distancing. For retailers, the pandemic has forced many to reevaluate their real estate strategies. In light of this reimagination, our team has been working hard to provide tools for retailers to develop new strategies for their physical footprint; be it to evaluate changes and performance in their network, understand the potential of omnichannel, or experiment with new operations. No matter who you are, we’re all acknowledging that this “new normal” requires a plan for success.
How well do you know your customers? You may have figured out their age, income level, and household type, but do you know what they tweet about? Can you segment them based on what they share on Instagram? Can you tell the behavioural differences between two middle-aged, affluent females that look quite similar demographically, but whose lifestyles are quite different?
PiinPoint's Chief Product Officer shares what she has learned from having over 100 conversations with people in the retail real estate industry, and how those conversations have helped shape what products we build.