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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst


Validate Locations with Ease

Explore provides all the tools you need to manage your current locations and find new sites for expansion.

Book a Demo

All the data you need in one place

View demographics, nearby brands, traffic counts, and your custom data without ever leaving the platform.

Easily compare potential locations

Compare the demographics and nearby brands of two or more sites in just a few clicks.

Keep track of candidate sites

Mark candidate sites and track their progression through the entire site selection process.

location intelligence

Location Intelligence Powered by AI & Machine Learning

PiinPoint’s Explore platform provides an easy to use interface for your analytics and data to increase your location success. We use machine learning to provide deep insights into markets across North America and Australia.

Data you can Trust

PiinPoint provides access to 4.2 billion data points that are updated weekly in one platform. We have partnered with the industry’s leading data providers to provide up-to-date and comprehensive insights including:


Geosocial Data

Anchors and Co-tenants


Mobile Location Data

Traffic Patterns


Zoning and Development Data

Manage and Grow Your Store Network

Explore allows you to see all of your locations, trade areas, and customers on a map. From there you can visualize store performance geographically, get a breakdown of customer spend by neighborhood, and plot virtually any data you have on the map.

Plot Customer Addresses and Spending

Manage Your Portfolio

Map Any Dataset

With a quick drag-and-drop, all the data on your locations, from trade areas and store performance to lease dates and rent is plotted on the map.

Upload customer data from loyalty programs and surveys to see where your customers live, what your real trade areas are, and which neighbourhoods spend the most at your locations.

Use our powerful layers system to geocode and map virtually any dataset from competitor locations to franchise territories and employee addresses.

My Locations ScreenshotMy Locations ScreenshotMy Locations Screenshot

Powerful GIS tools built
for a cloud-based solution

Our Explore Platform seamlessly facilitates strategic network planning alongside your toolbox of critical datasets on consumer behaviour, movement, and demographics, advanced geography files, Point of Interest data, and your own integrated performance information.
Site Report
Site Reports

Find, Evaluate and Compare Sites in Seconds

PiinPoint can help you create a detailed site report in seconds, helping you understand the people who live, work and play around any location, the retail landscape, competitors, points of interest, traffic counts, movement patterns, and trade areas. 

Explore PiinPoint's Site Reports >
Mobile Data

Grow your Understanding with Movement Patterns

Discover movement patterns from anonymized consumer GPS data through the form of property geofencing, Visitor Reports, vehicular or pedestrian counts, and incorporating this dynamic dataset into your ML model in PiinPoint.

Explore PiinPoint's Mobile Data >
Location Intelligence Platform
Site Report
Geosocial Data

See Beyond Demographics

No two communities are the same, even if they have similar demographic profiles. Enhance your understanding of your customer with in-depth analysis and reporting on the geosocial behaviour of your network.

Explore PiinPoint's Geosocial Data >
Sales and Transaction Management

Leverage Your Data

Integrate your internal data into PiinPoint to centralize location data across teams, monitor performance overtime, and visualize customer capture and spend in each market.

Location Intelligence Platform

Present Your Insights in One Elegant Report

Dynamic Data

Our report components can be changed and updated, allowing you to add new data and tables without having to rebuild anything.

Shareable with Anyone

Once you've created your report you can share it with virtually anybody. You can also easily export our reports to Excel or PDF.

Customized to your Brand

Customize our reports to your liking by adding your own title, logo, notes, and demographic variables.

View a Sample Report

Site report location intelligence
Expand faster and smarter,
Book a demo today.