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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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CFA Guidebook Partnership: Leveraging Data & Analytics



November 3, 2022

If there’s one thing we know in retail, it’s that consumer demand is always changing. While this constant and accelerating evolution can feel overwhelming, there are moves you can make to confidently plan for success, regardless of the maturity of your network, even amid uncertainty. 

Many retail franchising brands are planning to expand their physical networks, just as many are planning on rationalizing and optimizing their existing networks in the face of rising digital e-commerce demand and rising operational costs. Now more than ever, developing a data-driven expansion/optimization strategy, and then executing that plan with speed and precision, is critical for gaining or maintaining a competitive advantage for access to the most desirable markets and real estate listings. 

The three most common questions that retail and franchise organizations ask are:

In this guidebook partnership with the Canadian Franchise Association (CFA), we outline our thoughts on how franchisor organizations can leverage data and market insights to address these important and ongoing questions. 


Follow this link to read the full guidebook. 

Learn more about how PiinPoint can help your business evolve and thrive.