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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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PiinPoint Is Growing Again



January 29, 2024

PiinPoint adds to its growing Data Science, Service Delivery, and Business Development Teams!

Welcome Matt, Jocelyn, and Eric!

As PiinPoint expands its presence in the US so has its team. Today, we are excited to share the addition of three new team members, further building on our team’s expertise in retail real estate and location analytics. 

Matthew Merrick, is based in Newtown, Connecticut and is a seasoned B2B sales professional and former franchisor. Matt will oversee PiinPoint’s sales team as the Sales Manager - US Growth, supporting its development across North America. When Matt is not hitting the phones or looking after his growing family, he can be found jamming on his saxophone! 


Jocelyn Dale, B.S. Geographic Information Sciences, joins the PiinPoint team from Atlanta, Georgia as our Director of Enterprise Analytics. She brings over 10 years of Spatial Analytics and Data Strategy experience while working at The Shopping Centre Group (TSCG) and RetailStat. Jocelyn is an avid cook and always trying new recipes. 

Lastly, Eric Chan BSc Computer Science, our newest Software Engineer, joins the team from Mountain View, California. A University of Waterloo graduate with a breadth of experience that will further advance PiinPoint’s offerings. Eric is no stranger to PiinPoint, as he was a former co-op student at PiinPoint in 2017. 

“As we prioritize our growth in the US, I am confident that our new team members will contribute to the development and delivery of our GeoAI applications and services to our clients and the broader retail community.” says Jim Robeson, Chief Executive Officer and Co-Founder at PiinPoint. “We are very excited to have you Matt, Jocelyn, and Eric - Welcome!” 

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