Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform.
Get to know the area around your existing, potential, or competitor locations. PiinPoint gives you access to demographic data, pedestrian and vehicular traffic counts, and identifies nearby competitors and points of interest for any trade area.
Query any location to quickly identify how well a location will do in sales, allowing you to identify the locations that hold the highest sales potential and reject those in your real estate pipeline that don’t.
PiinPoint’s Impact Analysis helps you understand the ripple effects caused by changes in your network, so you can answer questions like: Will opening a location here cannibalize sales from other locations? What happens if I close or relocate this location?
PiinPoint can help you analyze your existing profile, to understand how many locations a market can support, where the market is oversaturated, and how many opportunities exist for your brand.
Get to know your customers, beyond their demographics. PiinPoint combines your customer data with mobile location data to learn who your customers are, where they come from, how you can reach them, and what is important to them.
Find out what impact competition and points of interest have on stores success, and how store performance will be affected by their presence in the market.
Determine a store’s capture rate by exploring where your customers live, work, and go before and after visiting a location using mobile location data.
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