Request a PiinPoint Demo

Fill out the information below and member of our team will walk you though our Location Intelligence platform and answer any of your questions.

We're committed to your privacy. PiinPoint uses the information you provide to us to contact you about our relevant products, services, news, tips and events. You can unsubscribe from these communications at any time. For more information, check out our Privacy Policy

Conestoga College Students, you can access PiinPoint by visiting: https://app.piinpoint.com/sso/conestoga

Schedule your PiinPoint Demo Now!
Oops! Something went wrong while submitting the form

Weekly updates on impact of
COVID-19 on Canadian Retailer

Take Control of Your Real Estate Strategy.

By submitting this form, you agree to receive promotional messages from PiinPoint about our products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Thank you

We are excited to connect with you.
Oops! Something went wrong with our form.
Please send us an email at Info@PiinPoint.com and we will help you out.

"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

3 Secret Perks of Restaurant Loyalty Programs

3 Secret Perks of Restaurant Loyalty Programs

Sean Young

-

July 4, 2017

Over the past few years, a new wave of high-tech loyalty program software has emerged and displaced the popularity of the simple loyalty punch card. Instead of giving customers a free coffee after purchasing ten, these more advanced applications reward loyal members with points, coupons, and other benefits that keep customers coming back for more. Some of these are standalone apps like Belly or Spendgo, while others are integrated into the POS itself like VendToast, or Silverware. The benefit of this approach is that by collecting tons of data from your customers, you can improve the targeting and sophistication of your marketing programs.

The benefits of restaurant loyalty programs seem pretty clear: increase customer retention, increase average spend of existing customers, and increase the frequency customer visits (Fastcasual). But there are also three not-so-obvious ways in which you can leverage your customer loyalty data to improve your business. By employing these methods, you can maximize the ROI from your loyalty program:

1. Inform the development of new menu items

Your customers are a goldmine for figuring out the next dish you should be offering at your restaurant. By collecting customer loyalty data you can start to understand the different types of customers you serve and the dishes that fit their tastes. Using the email addresses and phone numbers tied to those customers you can also reach out to them to understand what they like about your current menu, what they don’t like, and most importantly, what they’d like to see you do next.

2. Win back customers

With customer loyalty data it’s easy to see when a customer has crossed the point of no return - they haven’t come to your restaurant in the last 60 days for example, or whatever the threshold is for your restaurant. By being proactive and reaching out to customers who’ve passed the threshold you can run campaigns to win back their business through special offers or discounts. 

3. Find better locations

One of the most important strategic decisions for restaurants of any size is choosing a suitable location for their new restaurant. Customer loyalty data tells you exactly where your customers are coming from by tying transactions to the customer’s address. You can use this geographic data to derive the common demographics of “hot” neighbourhoods where your highest spending customers live. You can also use it to determine the actual trade areas of your restaurants, not just a generic five minute drivetime. With this critical information, you can validate each prospective site by checking whether your top demographics exist within that location’s trade area.

Need help mapping your customer loyalty data? Let us know – it’s one of the things we do best.

Location Analytics: What is it and Why Should You Care?A Checklist for Site Selection - What You Need to Know6 Mistakes to Avoid in QSR Site Selection3 Secret Perks of Restaurant Loyalty ProgramsAn Inside Look at the Vaping Industry with VaporFICapriotti's The Road to 500 Stores
Learn more about how PiinPoint can help your business evolve and thrive.
Start your Free 14-Day Trial today!