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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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Tom Peters Joins PiinPoint as Chief Revenue Officer



September 10, 2021

PiinPoint is pleased to announce the appointment of Tom Peters, as Chief Revenue Officer.

Tom’s reputation comes from over 30 years of advising clients on achieving improved pricing discipline, building revenue and profitability management solutions for a quick win and long-term margin growth, marketing performance improvement to drive demand, advising on new product introduction and entry pricing, as well as market growth initiatives.

Over the years, he has worked as a trusted advisor to a range of top Global Brands such as AMEX, Sprint, Pizza Hut, National Australia Bank, Adobe Systems, Staples US, M&M Food Markets, and Hewlett Packard, to name a few.

“Tom brings a unique capability to PiinPoint, with experience in scaling revenues while building industry-leading teams. To have someone who has a deep analytical background yet proven business development experience is rare. We are thrilled to have Tom join our team,” said PiinPoint CEO & Co-Founder, Jim Robeson.

Prior to joining PiinPoint, Tom was the former Customer Insights & Analytics Partner, and Pricing and Profitability Lead, at Deloitte Canada. Tom’s practice focused on bringing predictive analytics to address client challenges around profitable revenue growth specifically in the Consumer Products and Retail sectors. Previous to Deloitte, Tom served as the SVP of Research and Analytics at Kenna Communications, a Partner at Advanis, and a Professor of Economics, specializing in Econometrics, at Brock University. 

“I have been impressed with the depth of PiinPoint’s analytical capabilities and the level of support and transparency they provide their clients,” says Tom. “They have truly become a trusted pair of hands and advisors to some of the biggest retail brands in Canada. They are on an exciting journey that I look forward to being a part of.”

As PiinPoint looks to the future, Tom will play an influential role in accelerating the company’s growth throughout Canada and the US, leveraging the company’s best-in-class technology and analytics, to help further empower our customers across North America in solving today’s most pressing and complex retail network priorities.

Welcome, Tom!

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