When Oxford Learning implemented their location strategy into PiinPoint, planning efficient territories for new franchise development became as easy as ABC.
“Now at my fingertips I have direct access to up-to-date, intuitive data. In order for our franchisees to be successful, we have to target specific demographics and the right customer types. This plays into our decision making around where new territories go, and how they’re configured, and with PiinPoint all of that is customizable to our business,” explains Melissa Mann, responsible for Franchise Development at Oxford.
“My experience with PiinPoint’s software has been amazing and personal, the team is timely, informative, and supportive. This is the best experience of sales and support we have ever had with similar companies”
Melissa Mann, Franchise Development
Adding Additional Markets
A growing brand, Oxford plans to support additional markets in both the US and Canada. Oxford has 120 locations in Canada under the brand Oxford Learning, 30 in the US under the brand GradePower Learning, and 5 Oxford Learning Centres internationally. Their cognitive approach to learning encourages students to use their brains more effectively; so that students fully engage in the learning process. “This makes learning, thinking, and remembering easier and easier. Cognitive learning is not about memorization or repetition. When it comes down to it, it is all about learning how to learn,” as Mann puts it.
Using PiinPoint’s Explore platform and Report tool, Oxford now has access to easily build meaningful reports on consistent trade areas across Canada and the US. This data empowers their team to add new territories and learn about where their franchisees can best serve their customers in new geographies.
Consistency While Scaling
Consistency across markets is of utmost importance to Oxford. With PiinPoint’s integrated platform, they can reliably roll out their expansion strategy through easily building territory reports and identifying the best markets for them to expand to new geographies or infill existing areas they’re operating in.
In the past, a challenge Oxford experienced was having access to a streamlined software platform that would help manage their locations across borders, and distill the wealth of data out there for making location decisions into meaningful reports. Reports weren’t always clean and adaptable to a concept’s territory style. Nevermind that service-levels could be up to 10 days long with other brands. With PiinPoint, Mann says she feels like she’s the only customer that matters.
The PiinPoint Difference
“My experience with PiinPoint’s software has been amazing and personal, the team is timely, informative, and supportive. This is the best experience of sales and support we have ever had with similar companies,” says Mann.
Providing a superior support experience to clients and franchisees is not new territory for Oxford Learning, either. Any learning centre operator with Oxford receives dedicated support and access to their proven systems to build a competitive business and be successful.
About Oxford Learning Centres
Supplemental Education - An After School Tutoring Franchise that takes tutoring to the next level.The Oxford Learning competitive advantage separates us from other tutoring companies; both our approach to teaching and our methodologies are unique. As a franchisee, the Oxford Learning business model sets us apart from other tutoring companies and our family and students-focused philosophy is one that you leverage to all parents who come through your doors. We ensure that our purpose-driven culture, our unique cognitive learning techniques, our proven systems, and our steadfast support all lend to our competitive advantage...and to your success!
Website: www.oxfordlearning.com
