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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

Reinventing Retail Communities

About PiinPoint

Retail is constantly changing, Retailers, Landlords, and Real Estate Professionals need insights, rooted in data that they can trust, to be confident about the decisions that drive their business forward.

At PiinPoint, our goal is to support businesses in their evolution and reinvent retail communities.

We are driven to create an easy to use platform that brings together reliable insights from trusted data partners and leverages location intelligence powered by AI & Machine Learning technology. Combined with excellent customer service, we help businesses take control of their real estate strategy.

We help our customers

  • Identify and validate site locations
  • Understand their customers and competitors
  • Managing and optimizing their retail networks
  • Take control of their real estate strategy

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PiinPoint Story

Jim Robeson, CEO and Co-Founder of PiinPoint, grew up working at his family’s retail store. He saw first hand the struggles his family and other businesses were facing, searching for the perfect location for their growing businesses.

These experiences helped shape the vision for PiinPoint, to provide data and insights in order to give businesses the confidence to take risks and grow their businesses.

PiinPoint was founded by Jim and Adam Saunders in 2013, after meeting at the University of Waterloo. The company was accepted into the prestigious Y Combinator startup accelerator program, where the company grew and evolved. 

Located in Kitchener-Waterloo, Ontario Canada has grown to help hundreds of retailers supporting 55,000 retail locations across Canada, the United States and Australia.

PiinPoint Story

PiinPoint Team

PiinPoint’s diverse team of Software Developers, Data Scientist, Spatial Statisticians, and Location Specialists have built the platform to support the work of trained geographic information system (GIS) professionals, developers, and real estate professionals, on the ground, to executives in the boardroom.

At PiinPoint we value

  • Progressive Thinking
  • Open-mindedness
  • Partnership
  • Creativity
  • Education & Learning 
  • Entrepreneurial Spirit 
  • Accuracy

We are interested in always looking for talented individuals who share our values and want to help reinvent retail communities. If you are interested in joining the PiinPoint team email

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Head Office

151 Charles St W Unit 100,
Kitchener, ON N2G 1H6

Phone: 519-897-4708