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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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Welcoming our Development Team Lead To Further Accelerate Growth



July 7, 2021

After nearly doubling revenue at PiinPoint in 2020 and seeing continued growth in 2021, we are thrilled to announce the recruitment of our Development Team Lead, Muhannad Asfour.

Muhannad brings over 10 years of software development experience to PiinPoint from multiple industries, including Software and IT, Automotive Manufacturing, and CPG services. His focus has spanned from building mobile-friendly, cloud-powered, and ultra secure management tools, managing research, planning and development of new software services, to modernizing technology and development tools for global organizations deployed worldwide. 

Helping to Shape the Future of Retail

Retail brands are experiencing an increasing demand to optimize their location networks and offer a seamless, personalized omnichannel strategy to consumers. As a result, retail organizations and leaders are continually seeking actionable insights from their data; whether it be their own in-house data, or third party ones. These evolving needs require adaptive and innovative approaches from technology partners. 

Much like our retail customers who experimented with new ways of doing business in 2020, PiinPoint has continued to grow our software and analytics capabilities over the last year. This has spanned from forecasting sales performance and cannibalization, to simulating market changes, and empowering cross-department teams to work together with our Sitematch and Explore toolkit. 

Welcome Muhannad!

We are thrilled to have Muhannad join our mission to empower retail network location strategies, and look forward to the added perspective and leadership he brings to our team. A warm welcome to you, from everyone on the PiinPoint team!

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