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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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CompareStarter PlanSMART ReportsMarketmatchEnterprise

SMART Reports

Site selection analysis made easier by comparing prospective locations in sharable reports

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Compare Unlimited Trade Areas

Enrich Your Datasets with Piin Data

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SMART Reports

SMART Reports allow you to efficiently validate multiple locations and trade areas in sharable reports. Plot your locations within the application to make comparisons between current and potential sites. Enrich your data with demographics and points of interest to understand your trade areas.

SMART reports helps you work smarter and faster!

What's included with your SMART reports?

Site Report Illustration

Comparison & Single Site Reports

Compare the demographic and Point of Interest characteristics of two or more trade areas in one detailed report. Share these interactive reports to streamline the approval process.

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Smart Layers

Upload, visualize & analyze your location datasets enriched with data provided by PiinPoint such as Demographics and Points of Interest. Heatmap customer locations, sales, transaction counts and more for trend analysis.

Global Location

Location Management with Sales Integration

Manage your current location set and the information displayed for each store such as sales performance, lease expiry dates, franchisee contact information and more. Any custom attributes regarding your store locations can be added.

People in a Magnifying Glass

Demographics and Projections

Explore and visualize demographic data. Use this information to pinpoint where your customers live, work and play. With this you can project customer and community growth.


Trade Area Builder

Customize the trade area around your location; using drive-times, walk-times, radius or custom drawn polygons.

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Points of Interest

Assess the existing retail landscape around potential sites using our built-in Points of Interest which cover all major retail chains. This list is updated every 90 days so that you can stay on top of market shifts.

Plan Add-ons

Geosocial Data

Geosocial data allows you to understand the interests, attitudes and mindsets of the people in a community. Insights are gathered  from social media channels and sentiments from that data are organized in to 72 key geo segmentations that you can access as a heatmap to visualize customer groupings.

Traffic Counts

Traffic counts are counts of vehicular and pedestrian traffic, which is conducted along a particular road, path, or intersection. These metrics help to provide key information regarding the flow of traffic to, from, and nearby to a subject site. Vehicle Traffic application allows you to look at AADT (average annual daily traffic) for any major road segment in Canada.


Geofencing is perhaps the most exciting feature of our new Mobile Location Data toolset. It allows you to draw a custom polygon around the footprint of any building to capture visits for a given time range.


Sitematch Portals seamlessly collects and organizes properties shared with you by real estate partners. Properties are then loaded directly to PiinPoint to be evaluated using your location analytics framework, saving you hundreds of hours in listing management.

Explore Sitematch >

Choose your next location knowing all the facts

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