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PiinPoint's Data Sources

+100 000 data points to enrich your site analysis
chainxy.com Logonear.com logowww.spatial.ai logo
Synergos LogoUS Census Bureau logo

Centralize your Database of Real Estate Information

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Integrate your customer and location data
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Gain additional insights by enriching your data with PiinPoint data
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Perform site and trade area analysis
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Share comprehensive reports with stakeholders

What data is used for location analysis?

To get the most well rounded picture of your customers and markets, location analysis uses a combination of these data points:

Market Data
  • Demographics
  • Points of Interest & Competitor Locations
  • Geosocial Data
  • Mobile Location Data
  • Mobile Location Geofencing
Client data (data provided by you and uploaded into your account)
  • Store Data
  • Customer Loyalty Data
  • Customer Surveys
  • Current Location Sales Data
  • eCommerce Sales Data
Don't see what you need?
We can create and upload custom datasets to suit your needs

Start exploring the markets and trade areas you are interested in with our Starter Plan. Tap into the trade area make-up, demographic distribution and available real estate to determine if it matches your businesses clientele.

2 location pins connected with a road.

Points of Interest

Visualize competitors, anchors and industry groupings around your markets. For North America, Points of Interest data is sourced from ChainXY. They collect and validate chain lists regularly to improve positional accuracy. All chain-based data on our app is updated on a quarterly base.

People connected to social media tags, posts and likes. Representing Geosocial data.

Geosocial

Get insights into the unique behaviours, interests, and beliefs that characterize any area with location-based social media data. Our geosocial data, acquired through Spatial.ai, can help you identify behavioural trends across regions.

3 poeple next to each other.

Demographics

Demographic data is based on the most up-to-date census information available from Statistics Canada (Canada), the U.S. Census Bureau (USA), Synergos Technologies and the Australian Bureau of Statistics (Australia).

Visualize stats on housing, age distribution, income, work force, spoken languages and more.

Cars driving

Traffic Patterns

View traffic counts and patterns around your site. Understand directional traffic volumes by time, day and year. PiinPoint partners with mobile location data provider, NEAR.

A mobile phone with radio waves emitting from it. Representing mobile location data.

Store Foot Traffic

Get a customized report of the people who visit any location boundary you define with custom geofences. Using mobile location data provided by NEAR you can understand the movement of your customers; get daily traffic volumes, length of visits, monthly trend analysis, and more.

3 poeple next to each other.

Demographics

Demographic data is based on the most up-to-date census information available from Statistics Canada (Canada), the U.S. Census Bureau (USA), Synergos Technologies and the Australian Bureau of Statistics (Australia).

Visualize stats on housing, age distribution, income, work force, spoken languages and more.

2 location pins connected with a road.

Points of Interest

Visualize competitors, anchors and industry groupings around your markets. For North America, Points of Interest data is sourced from ChainXY. They collect and validate chain lists regularly to improve positional accuracy. All chain-based data on our app is updated on a quarterly base.

People connected to social media tags, posts and likes. Representing Geosocial data.

Geosocial

Get insights into the unique behaviours, interests, and beliefs that characterize any area with location-based social media data. Our geosocial data, acquired through Spatial.ai, can help you identify behavioural trends across regions.

Cars driving

Traffic Patterns

View traffic counts and patterns around your sites. Understand directional traffic volumes by time, day and year. PiinPoint partners with mobile location data provider, NEAR.

A mobile phone with radio waves emitting from it. Representing mobile location data.

Store Foot Traffic

Get a customized report of the people who visit any location boundary you define with custom geofences. Using mobile location data provided by NEAR you can understand the movement of your customers; get daily traffic volumes, length of visits, monthly trend analysis, and more.

Daytime Population: The Hidden Gem of Site Selection Data

Daytime population estimates help your brand find the right retail location. Here’s what daytime population can tell you — and why accurate data is crucial.

What is Urbanicity — and Why is it Important for Choosing the Right Market?

When comparing urban markets to less populated suburban and rural areas, you’re going to see completely different consumer demographics, shopping preferences, and buying behaviours. Here’s the lowdown on urbanicity — and why it matters for retail site selection.

Predicting Success in New Markets Part II: PiinPoint’s Marketmatch Methodology

Developing a sound network expansion and optimization strategy and then executing that plan with speed and precision is critical for gaining or maintaining a competitive advantage while accessing the most desirable markets and real estate listings.