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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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Software Designed for Your Location Planning

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SMART Reports

Custom Pricing

Starter Plan Plus

  • Smart Layers
    Upload, visualize & analyze your own data along side our datasets
  • Unlimited Comparison Reports
    Summarize the demographics and POIs for multiple sites side-by-side
  • Project Management
    Create and share projects within PiinPoint
  • Location Management & Sales Integration
Best Value


Custom Pricing

SMART Reports Plus

  • Marketmatch Scorecard
    Visualization and detailed report on how well the trade area around any major intersection matches your business model
  • Annual Maintenance & Model Recalibration
  • Dedicated CS Manager
  • Trade Area Creation & Profile
    Determine what demographic variables best reflect your customers
  • Customer Personas


Custom Pricing

Custom Services

  • Sales Forecasting
  • Cannibalization (Sales Transfer Models)
  • Network Simulations (“What if” Scenarios)
  • Network Optimization
Best Value

Starter Plan

Starting at $600/month

Starter Plan

  1. Demographic Data and Projections
  2. Unlimited Site Reports
    Summarize demographics and POIs of a trade area
  3. Trade Area Building Tool
    Create trade areas by the drive time, radius or a custom shape
  4. Points of Interest
    See the location of all major chain stores

Looking for less than 4 reports a month?
Pay Per Report

Use our report generator to build reports one at a time. Or, you can build unlimited reports with a monthly subscription of our Starter Plan.






  • Custom demographic tables
  • Dynamic map with traffic counts
  • Retail landscape breakdown
  • Custom competition tables
  • Projections for total population
  • Top Geosocial segments
  • Ability to export to Excel or PDF
  • Ability to compare data to custom trade areas or geo-levels

Get Started Today!

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