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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

PiinPoint Reports

Detailed Site Reports in Seconds

Easily summarize your suite of location datasets into an intuitive Site Report, which includes insights on Geosocial data, demographics, Competition insights, traffic volumes, and more.

retail site reports

Get to Know any Trade Area

PiinPoint Site Reports will help you get to know the people that live, work and play in the communities around any retail location in North America or Australia. Easily access in-depth and customizable demographic data about your existing, potential, or competitor locations.

Daytime Population


location intelligence demographics

Median Household Income





73% higher than Chicago

4% lower than Illinois

6% higher than United States

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Customize Our Reports Just the Way You Like

Add or remove demographics, points of interest, traffic counts and comparison trade areas without leaving the report. Any changes will update the report in real time.

Shareable and Always Up to Date

Customized to your Brand

Customize our reports to your liking by adding your own title, logo, notes, and demographic variables.

Shareable with Anyone

Once you've created your report you can share it with virtually anybody. You can also easily export our reports to Excel or PDF.

Dynamic Data

Our report components can be changed and updated, allowing you to add new data and tables without having to rebuild anything.

View a Sample Report >

Site report

Pay Per Report or Get Unlimited with our Monthly Subscription

Only need one report? No problem. You can use our report generator to build reports one at a time. Or, you can build unlimited reports with a monthly subscription of our Explore platform.






  • Custom demographic tables
  • Dynamic map with traffic counts
  • Retail landscape breakdown
  • Custom competition tables
  • Projections for total population
  • Top Geosocial segments
  • Ability to export to Excel or PDF
  • Ability to compare data to custom trade areas or geo-levels