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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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The Scott Mission Partners Together with PiinPoint



October 6, 2022

The Scott Mission helps thousands of community members every year who come from various backgrounds providing meals, shelter, clothing and counselling. In addition to the Welcome Centre, they provide fun-filled camp programs to low-income children and youth and have a dedicated early education program for childcare. 

As the 2020 COVID-19 pandemic brought on various demanding challenges, The Scott Mission needed a better understanding of where service users, donors and staff are geographically located, as well as identifying the location of different resources and agencies that would help best connect and service the members of the Greater Toronto community.

PiinPoint’s easy-to-use platform brings reliable insights from trusted data partners and leverages location intelligence via Artificial Intelligence and machine learning technology. This partnership will provide The Scott Mission with valuable insights on future candidate site locations, traffic and mobility patterns, comprehensive demographics, and analysis of existing services. 

The process uses personal and private information at a minimal level, using Forward Sortation Area (FSA) information. FSA is publicly available geospatial data representing a group of postal code areas that start with the same three characters, e.g “M4B”. This process avoids the use of personally identifying information and prevents surveillance of individuals. 

“Scott Mission was looking for a solution to better understand the locations and demographic information of clients we serve including insights on traffic, mobility patterns and, availability of access to basic needs. As a non-profit, we need to be good stewards of the funding we receive from our donors. We are excited to partner with PiinPoint to increase efficiency and effectiveness in service delivery while maintaining the security and data confidentiality of those we serve.” says Godwin Simon-Rasiah, IT & Project Management, The Scott Mission. 

“At PiinPoint, we strive to be the most accurate location data supplier in order to support the growth and development of community members and small businesses. Through this collaboration, we can offer data analysis and insights that will give Scott Mission the assurance they need to broaden and deepen their impact in underserved neighbourhoods. We are excited to work together to support our regional communities and expand the scope of the Scott Mission network.” says Jim Robeson, CEO and Co-Founder, PiinPoint.

PiinPoint’s predictive analytical models, as well as a team of data scientists and site selection experts, will be working collaboratively alongside The Scott Mission to provide insights and data to optimize and enable their successful growth and expansion strategy.

About The Scott Mission:

The Scott Mission, founded in 1941, is privately funded and employs over 100 dedicated staff at 502 Spadina, the Family Centre in East York, the Collingwood Retreat Centre and their Summer Camp in Caledon. Their various ministries offer support and provisions for the homeless, low-income families, and children and youth. 

Thanks to the community, help and hope were provided to the Toronto neighbourhoods that were struggling due to challenges brought by the lingering pandemic. Support from donors delivered over 126,137 meals, 34,889 orders of groceries, 14,600 nights of safe shelter, and a wide array of vital new programs. 

The Scott Mission is expanding shelter services to 24/7, adding clinical counselling and case management to promote health and healing. They are making significant changes to their main facility on Spadina Avenue.

About PiinPoint

PiinPoint was founded by Jim Robeson and Adam Saunders in 2013, after meeting at the University of Waterloo. The company was accepted into the prestigious Y Combinator startup accelerator program, where the company grew and evolved. 

Located in Kitchener-Waterloo, Ontario Canada, PiinPoint has grown to help hundreds of retailers supporting 55,000 retail locations across Canada, the United States and Australia.

Jim, CEO and Co-Founder of PiinPoint, grew up working at his family’s retail store. He saw firsthand the struggles his family and other businesses were facing, searching for the perfect location for their growing businesses.

These experiences helped shape the vision for PiinPoint, to provide data and insights in order to give businesses the confidence to take risks and grow their businesses.

Media Contact:

Onie Tam, Marketing Coordinator



Media Contact:

Holly Thompson, Director of Marketing & Communications

Scott Mission

+1-416-923-8872 Ext 295


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