Geosocial data helps you see beyond demographic data to understand the interests, attitudes and mindsets of the people who live, work and play in a community.
People share their interests, experiences and thoughts on social media publically
Spatial.ai collects these public geotagged posts on Twitter, Instagram, Facebook...
Sentiments from the data are organized into 72 Geosocial segments measured over any geography
PiinPoint combines this data into our Location Intelligence Platform
No two communities are the same, even if they have similar demographics. Enhancing your search with geosocial segments allows you to discover social behaviours that exist within a community and how strong of an affinity they have.
Select proven social segments that match the characteristics of your brand and then pinpoint areas where they’re highly concentrated. Apply this to your operational and marketing strategy to further connect with your customers.
Geosocial data allows landlords and property reps to tap into a retail community and get to know its interests. Using these social segments, leasing teams can determine what retail brands or concepts will thrive in their location by gauging consumer demand.
How well do you know your customers? You may have figured out their age, income level, and household type, but do you know what they tweet about? Can you segment them based on what they share on Instagram? Can you tell the behavioural differences between two middle-aged, affluent females that look quite similar demographically, but whose lifestyles are quite different?