"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
PiinPoint is a location intelligence platform that helps retailers and landlords understand their customers, competitors and plan for growth.
Yet so many businesses rely on traditional methods that are inaccurate, time-consuming, and needlessly complex. PiinPoint delivers powerful location intelligence in seconds, so you can make crucial real estate decisions with ease and confidence.
"PiinPoint makes sure we’re making informed decisions whenever we’re exploring new markets."
“With PiinPoint we’re able to find locations that do double the sales they would have done otherwise.”
"With PiinPoint, we’re able to better organize our portfolios and prepare insightful reports for any expansion."
It’s nearly impossible to make sound decisions when you’re relying on datasets and models that are outdated or missing key information.
PiinPoint delivers up-to-date and comprehensive insights so you can grow with confidence. We’ve partnered with the industry’s leading data providers to deliver the highest quality insights available.
Validating real estate is an incredibly time consuming process. Long lead times on data requests, scattered sources and needlessly complex platforms cost both time and money.
PiinPoint answers your real estate and customer questions immediately. No more waiting on data providers or sorting through spreadsheets to get the insights you need. Now you can spend less time gathering data and more time focusing on strategy.
Real estate decisions are rarely made by just one team, yet most site selection tools can only be understood by GIS pros.
PiinPoint is specifically designed for sharing and collaboration. You can quickly create beautiful site packages and share them with anyone. PiinPoint’s ease of use ensures anyone can start gathering insights, even without a GIS or mapping background.
Access demographics, competition, traffic, and more to validate locations
Simulate a real estate strategy and the impact on expansion, relocations, etc.
Manage existing locations and benchmark sites against one another
Build rich, dynamic site packages that you can take on the go
We have an experienced data science team that can build you custom models for predicting sales, identifying the most suitable sites, simulating store openings and more.Learn More
In May, Provincial Governments across Canada began relaxing their restrictions on retail businesses, kick-starting the recovery process for Canadian Retailers. PiinPoint’s Mobile Location Data shows that consumers are returning to many retailers, with visits up 28.5% from our report last month. That said, visits are still down 54% from this time last year.Read More...
Landlords and CRE professionals are leveraging technology to establish new ways of leasing and purposing space in an era of physical distancing. For retailers, the pandemic has forced many to reevaluate their real estate strategies. In light of this reimagination, our team has been working hard to provide tools for retailers to develop new strategies for their physical footprint; be it to evaluate changes and performance in their network, understand the potential of omnichannel, or experiment with new operations. No matter who you are, we’re all acknowledging that this “new normal” requires a plan for success.Read More...
How well do you know your customers? You may have figured out their age, income level, and household type, but do you know what they tweet about? Can you segment them based on what they share on Instagram? Can you tell the behavioural differences between two middle-aged, affluent females that look quite similar demographically, but whose lifestyles are quite different?Read More...