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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
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I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

Make informed decisions with Location Intelligence

PiinPoint is a location intelligence platform that helps retailers and landlords understand their customers, competitors and plan for growth.

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Going to ICSC Carolinas? Get Your Site Tour Packages Here

Finding the Right Location is Critical

Yet so many businesses rely on traditional methods that are inaccurate, time-consuming, and needlessly complex. PiinPoint delivers powerful location intelligence in seconds, so you can make crucial real estate decisions with ease and confidence.

"PiinPoint makes sure we’re making informed decisions whenever we’re exploring new markets."

Geoff Ingles

VP of Development

“With PiinPoint we’re able to find locations that do double the sales they would have done otherwise.”

Director of Real Estate

"With PiinPoint, we’re able to better organize our portfolios and prepare insightful reports for any expansion."

Grant Kosowan

President

Grow with Confidence

It’s nearly impossible to make sound decisions when you’re relying on datasets and models that are outdated or missing key information.

PiinPoint delivers up-to-date and comprehensive insights so you can grow with confidence. We’ve partnered with the industry’s leading data providers to deliver the highest quality insights available.

Demographics

Real Estate

Market Suitability

Mobile Data

Grow with Ease

Validating real estate is an incredibly time consuming process. Long lead times on data requests, scattered sources and needlessly complex platforms cost both time and money.

PiinPoint answers your real estate and customer questions immediately. No more waiting on data providers or sorting through spreadsheets to get the insights you need. Now you can spend less time gathering data and more time focusing on strategy.

Grow with Your Team

Real estate decisions are rarely made by just one team, yet most site selection tools can only be understood by GIS pros. 

PiinPoint is specifically designed for sharing and collaboration. You can quickly create beautiful site packages and share them with anyone. PiinPoint’s ease of use ensures anyone can start gathering insights, even without a GIS or mapping background.

Case Study: Location Intelligence gives growing restaurateurs a roadmap for success

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Our Products

Site Validation

Access demographics, competition, traffic, and more to validate locations

Portfolio Growth

Simulate a real estate strategy and the impact on expansion, relocations, etc.

Portfolio Management

Manage existing locations and benchmark sites against one another

Site Reports

Build rich, dynamic site packages that you can take on the go

Site Identification

Access prequalified listings that match your site criteria and markets of interest

Customer Insights

Accurately capture who your customers are and where they're coming from

Need a custom solution?

We have an experienced data science team that can build you custom models for predicting sales, identifying the most suitable sites, simulating store openings and more.

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What Movement Patterns Tell Us About The Recovery Of The Retail Industry In Canada

What Movement Patterns Tell Us About The Recovery Of The Retail Industry In Canada

In May, Provincial Governments across Canada began relaxing their restrictions on retail businesses, kick-starting the recovery process for Canadian Retailers. PiinPoint’s Mobile Location Data shows that consumers are returning to many retailers, with visits up 28.5% from our report last month. That said, visits are still down 54% from this time last year.

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How COVID-19 has Accelerated the Evolution of Retail

How COVID-19 has Accelerated the Evolution of Retail

Landlords and CRE professionals are leveraging technology to establish new ways of leasing and purposing space in an era of physical distancing. For retailers, the pandemic has forced many to reevaluate their real estate strategies. In light of this reimagination, our team has been working hard to provide tools for retailers to develop new strategies for their physical footprint; be it to evaluate changes and performance in their network, understand the potential of omnichannel, or experiment with new operations. No matter who you are, we’re all acknowledging that this “new normal” requires a plan for success.

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Who is My Customer? Using Geosocial Data to Identify and Find your Target Market

Who is My Customer? Using Geosocial Data to Identify and Find your Target Market

How well do you know your customers? You may have figured out their age, income level, and household type, but do you know what they tweet about? Can you segment them based on what they share on Instagram? Can you tell the behavioural differences between two middle-aged, affluent females that look quite similar demographically, but whose lifestyles are quite different?

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