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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
Uncover the key attributes of your trade area that drive store performance, and generate a Marketmatch score that allows you to quickly evaluate sites.
Predict the success of any location based on your site criteria
De-risk the broker bias & find out where you fit
Quickly evaluate new site opportunities and be first to market
Understand the market and invest in the right location
Get the full picture of your customers, learn demographic, socioeconomic, geographic and community factors that influence the success of your stores. PiinPoint’s implementation and data science team uncovers the facts and using the marketmatch methodology creates a scorecard which allows you to quickly determine if a store is worth investing in. With this information you can: action sites, create reports to share with stakeholders, and make a roadmap for success.
PiinPoint works with your company to ensure our scientific framework is artfully combined with your in house expertise to fit your brand context and strategy.
Identifying and grouping current store locations based off their performance
Conducting Trade Area Analysis to understand customer reach
Statistical Approach to determine your customer and market profile
Launching your personalized Marketmatch Scorecard to calculate site suitability
Our modeling algorithm utilizes thousands of variables to perform a Trade Area Analysis, Shopper Profiles Analysis and Retail Landscape Analysis to determine the factors that statistically drive high performance within your network. Each location is rated out of 100 on how well they match your market needs, brand and customer base.
Market exploration and planning can take days, hundreds of trade areas, and countless reports. With Marketmatch, identifying top performing candidates is easy and only takes a few minutes. Confidently present new sites or network changes to leadership with scientific insights.
Ensures your predictive models are up to date with the most recent sales, trade areas, demographic and retail landscape data. Recalibration ensures that your models stay ahead of the curve as the market shifts.