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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.

I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

Measuring Market Suitability

De-Risk your Real Estate Investments through Data-Driven Site Selection

Marketmatch uncovers the key attributes of a trade area that drives store performance, then gives you a roadmap to plan your future network strategy.

geosocial dataRanked Store Locations


Marketmatch is the Ultimate Demonstration of Art + Science

Balance your intimate knowledge of your business with unbiased, third-party analytics which prioritize trust, transparency, and equipping you with the tools you need to do-it-yourself.

Symbols for data
Symbols for Trade Area Analysis
Symbols for Presentation
Symbols for Roadmap to Success
Client Data Collection, Organization, & Formatting In-App
Trade Area & Location Scorecard Analysis
Results Presentation & Iteration
Integrated Roadmap launched in PiinPoint


geosocial segmentation

Have the Data Yourself

De-risk the Broker Bias

In addition to external consultation, it’s important that you and your team can confidently present proposed network changes to Leadership with insights you’ve vetted in-house. We can help you with that.

Plan for Strong ROI

Growing your Network costs money. Invest with the right locations.

Getting a store wrong - be it the wrong format, wrong site, or wrong market - is a big financial loss. Be assured in your decision-making whether you’re evaluating a store opening, closure, relocation, or evolution to the format.

geosocial community
geosocial segmentationMarketmatch scorecard integration in PiinPoint reports

Efficient Decision-Making

Decrease time to Market using an automated Site Scorecard built for You.

We know that market exploration and planning on your own can take tens of hours, hundreds of trade areas, and countless trade area reports. With Marketmatch, identifying top potential Candidates - backed by science - can be done in minutes.

Adaptive Analytics for You

Speed up Your Location Intelligence Process, no Matter Your Network Size

Even if you don’t have extensive customer data or are still growing your physical footprint, Marketmatch can increase your speed to market with our Lite analysis for newer, scaling brands.

brand affinity

Integrate with your Existing Site Selection Toolbox

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Marketmatch results integrated into PiinPoint site reports.
Keto Cafe trade areas shown on map in Austin, TX.
Network Simulations
Site Reports
Trade Areas Development & Cannibalization
Customer Insights
Use PiinPoint’s Network Simulations feature to run scenarios on potential market changes using your Marketmatch results.
Each trade area report gives you a deep dive into the area’s suitability, to add context to your scenario planning and prioritize market growth.
Marketmatch scientifically defines your trade areas by Urbanicity, which you can then integrate into Explore to support market planning that won’t cannibalize existing stores.
Leverage loyalty or customer data for your Marketmatch roadmap, in addition to observing customer trade area capture rates on the map.