"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
Retail Analyst
Measuring Market Suitability
Marketmatch uncovers the key attributes of a trade area that drives store performance, then gives you a roadmap to plan your future network strategy.
How does PiinPoint help growing restaurateurs better understand their network’s performance? By looking at a sample concept, Keto Cafe, we dig deep into the methodology used in our Marketmatch offering, and the insights it provides to our clients.
In addition to external consultation, it’s important that you and your team can confidently present proposed network changes to Leadership with insights you’ve vetted in-house. We can help you with that.
Getting a store wrong - be it the wrong format, wrong site, or wrong market - is a big financial loss. Be assured in your decision-making whether you’re evaluating a store opening, closure, relocation, or evolution to the format.
We know that market exploration and planning on your own can take tens of hours, hundreds of trade areas, and countless trade area reports. With Marketmatch, identifying top potential Candidates - backed by science - can be done in minutes.
Even if you don’t have extensive customer data or are still growing your physical footprint, Marketmatch can increase your speed to market with our Lite analysis for newer, scaling brands.