PiinPoint’s Location Intelligence platform provides an easy to use interface for your analytics and data to increase your location success. We use AI & machine learning to provide deep insights into markets across North America and Australia.
Giving you the data and insights you need to evaluate site locations, understand your customers, competitors, and identify growth or optimization opportunities for your company.Explore PiinPoint's Location Intelligence>
PiinPoint can help you create a detailed site report in seconds, helping you understand the people who live, work and play around any location, the retail landscape, competitors, points of interest, traffic counts, movement patterns, and trade areas.Create a Detail Site Report in Seconds>
It’s impossible to make decisions about your business that you can be confident with when you’re relying on outdated dataset or missing key information.
We have partnered with the industry’s leading data providers to give you access to up-to-date, reliable and comprehensive datasets, and a platform that allows you to combine them with your own data. Giving you the insights you need to make business decisions with confidence.
Mobile Location Data
Zoning and Development Data
Integrate your internal data into PiinPoint to see sales patterns over time across online and in-store channels, simulate strategy for new store openings, relocations, closures, or plan your entry into e-commerce
Looking to validate a potential location or understand the unique characteristics of an existing site? PiinPoint can help you test your assumptions, pull trends across different sites, monitor changes, and understand how well the consumers that dwell there fit your unique requirements.
Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform.
Get to know the area around your existing, potential, or competitor locations. PiinPoint gives you access to demographic data, pedestrian and vehicular traffic counts, and identifies nearby competitors and points of interest for any trade area.
Query any location to quickly identify how well a location will do in sales, allowing you to identify the locations that hold the highest sales potential and reject those in your real estate pipeline that don’t.
PiinPoint’s Impact Analysis helps you understand the ripple effects caused by changes in your network, so you can answer questions like: Will opening a location here cannibalize sales from other locations? What happens if I close or relocate this location?
PiinPoint can help you analyze your existing profile, to understand how many locations a market can support, where the market is oversaturated, and how many opportunities exist for your brand.
Get to know your customers, beyond their demographics. PiinPoint combines your customer data with mobile location data to learn who your customers are, where they come from, how you can reach them, and what is important to them.
Find out what impact competition and points of interest have on stores success, and how store performance will be affected by their presence in the market.
Determine a store’s capture rate by exploring where your customers live, work, and go before and after visiting a location using mobile location data.
The COVID-19 pandemic has hit us all, but very few industries have been hit harder than retail. In Canada, PiinPoint’s Mobile Location Data shows that visits to retailers are down 76% from this time last year. PiinPoint is using anonymous mobile location data, to track the impact of the COVID-19 Pandemic on Canadian retailers, and monitor the recovery over time. Check out our report to see the impact on different retailers, and sign up for weekly updates.Read More...
PiinPoint is proud to announce a partnership with Spatial.ai, the leading geosocial data provider, allowing retailers and landlords to get a deeper understanding of each community’s multifaceted interests.Read More...
How are developers adapting how they market neighbourhoods and developments? How do you build for a transitioning demographic? How are major shifts in consumer patterns, work behaviour, and urban growth impacting retail and Developers? Read our interview with Marty Pawlina, at Rohit Developments to find out how.Read More...