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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
Retail Analyst
Explore
Explore provides all the tools you need to manage your current locations and find new sites for expansion.
View demographics, nearby brands, traffic counts, and your custom data without ever leaving the platform.
Compare the demographics and nearby brands of two or more sites in just a few clicks.
Mark candidate sites and track their progression through the entire site selection process.
PiinPoint’s Explore platform provides an easy to use interface for your analytics and data to increase your location success. We use machine learning to provide deep insights into markets across North America and Australia.
PiinPoint provides access to 4.2 billion data points that are updated weekly in one platform. We have partnered with the industry’s leading data providers to provide up-to-date and comprehensive insights including:
Explore allows you to see all of your locations, trade areas, and customers on a map. From there you can visualize store performance geographically, get a breakdown of customer spend by neighborhood and plot virtually any data you have on the map.
With a quick drag-and-drop, all the data on your locations, from trade areas and store performance to lease dates and rent is plotted on the map.
Upload customer data from loyalty programs and surveys to see where your customers live, what your real trade areas are and which neighbourhoods spend the most at your locations.
Use our powerful layers system to geocode and map virtually any dataset from competitor locations to franchise territories and employee addresses.
Create detailed site reports in seconds, understand the people who live, work and play around any location. Get data on the retail landscape, competitors, points of interest, traffic counts and movement patterns.
Discover movement patterns from anonymized consumer GPS data through the form of property geofencing, Visitor Reports, vehicular or pedestrian counts, and incorporating this dynamic dataset into your ML model in PiinPoint.
No two communities are the same, even if they have similar demographic profiles. Enhance your understanding of your customer with in-depth analysis and reporting on the geosocial behaviour of your network.
Centralize all your location data in PiinPoint to start monitoring store performance, visualizing customer capture and spend in each market.
Report components can be changed and updated, allowing you to add new data and tables without having to rebuild anything.
Share your report with your stakeholders, business partners or broker. You can also easily export it as an Excel or PDF.
Customize your reports to your liking by adding your own title, logo, notes, and demographic variables.
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