In a rapidly evolving retail landscape, trusted datasets are key to making informed site selection decisions. For over 9 years, PiinPoint has been providing a best-in-class platform with data-driven solutions for network optimization and market growth, and we’re committed to partnering with industry leaders to provide our customers with unrivaled data and analytics. That’s why we’ve recently partnered with Near to bring the world’s largest source of mobile location data (MLD) to our customers. With data covering 1.6 billion people in 44 countries, Near is a leader in providing intelligent datasets of people, places and products. Near also shares our goal of providing transparent data and educating customers on appropriate use cases for MLD.
"The team here at Near is thrilled to be partnering with location intelligence platform provider, PiinPoint, as we continually strive to join forces with innovative partners that support our mission to drive value to customers, and help them to make better, more strategic business decisions," said Kerry Pearce, Chief Strategy Officer at Near. “Near’s capabilities will help play a crucial role in enhancing Piinpoint’s data, empowering our joint customers with the world's most extensive mobile location data available on the market."
With our new partnership, we’re excited to be able to add new MLD features to our platform, including:
- International MLD analyses
- Identifying stores outside a company’s network that customers are also visiting
- Creating a heatmap of movement within a geofenced area
- And more to come
"We are truly excited to partner with NEAR, supplying our retail and commercial real estate customers with best-in-class mobile location data," said Jim Robeson, CEO at PiinPoint. "The quality of their data and breadth of features will only elevate the insights our users receive across North America."
Near, the global leader in privacy-led Data Intelligence, curates the world’s largest source of intelligence on People, Places, and Products. Near processes data from over 1.6 billion monthly users in 44 countries to empower Marketing and Operational Leaders to confidently reach, understand, and market to highly targeted audiences and optimize their business results. With offices in Singapore, Los Angeles, New York, London, Paris, Bangalore, Tokyo, and Sydney, Near serves major brands in retail, real estate, travel, tourism, CPG, restaurants, technology, marketing, and other industries.